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We’ve invested heavily in IT infrastructure. Our world-class, bespoke platforms have chalked up many accreditations for CRM innovation and successful campaign implementations that our external and internal IT gurus cooked up for us based on our clients’ needs.
Optimal’s technology makes a series of comprehensive and meaningful reports available at the touch of a button, providing our clients with an incredibly detailed level of information in an accessible format. Our exclusive technology exists to support your every need and offer total transparency right down to the last minute of your campaign.

The mere mention of “automation” in the telemarketing context can strike fear into the hearts of businesses! And whilst it’s true that poor implementations exist in the industry, at Optimal, we’ve created innovative solutions that improve key efficiencies without compromising reputations. Security is a mission critical priority at Optimal. Multiple top tier data centres with continuous back-up form the beating heart of Optimal’s sophisticated cloud based infrastructure, ensuring maximum continuity and confidence.
Complex logging protocols, and our robust, scalable, and secure infrastructure ensures both the ability and flexibility required to integrate with our clients’ systems. At Optimal, we host our own databases internally for maximum control and client confidence, but we have the ability to link in and synchronise with most other mainstream CRM packages.

• Advanced automatic call distribution system ( ACD )
• Computer Telephony Integration ( CTI )
• Interactive voice response services ( IVR )
• Predictive Dialers ( PD )
• Multiple Redundancy on the Telecom Front
• Automated voice recording
• DNC Compliant Systems and Procedures.
• Efficient leads/Data and campaign management
• Data life cycle management with enhancements
• High focus on customer experience